Heartland ID Graph™
In a world where major ad companies are fortifying their walled gardens and reducing freedom in advertising, finding and connecting with your audience is tougher than ever.
It's why we've built the Heartland Identity Graph™ - mapped to 240M individuals, 130M households and trillions of behavioral signals.
The Heartland Identity Graph™ connects trillions of data points, including behavioral, transactional, demographic, lifestyle, and cross-device data to provide a unified 360 view of an individual, masking personally identifiable information (PII).
Extending today to over 240M individuals and 130M households, the Heartland Identity Graph™ is a marketing powerhouse, enabling precision targeting, hyper-personalization, and visibility to marketing performance - all in one place.
Our Capabilities
Built on a robust data foundation, our approach revolves around a unified customer view, powered by the Heartland ID Graph.
Identifying opportunities, segmenting audiences to personas, we leverage the power of AI for precise prediction and performance.
Amplify your brand voice through authentic customer advocacy, hyper-personalized for your best fans.
Harness the power of AI to optimize your brand's performance across all media channels and audiences.
Individuals
Households
Omni-Media Experience
Behavioral Signals
